MEMO
TO: Logan Clifford
FROM: Tyler Newbold
DATE: April 19, 2010
SUBJECT: Online Reputation Information
Logan Clifford was born on November 14, 1985. Logan was a student body officer at Cottonwood high school and graduated in 2004. From January 2005 thru January 2007 he served a LDS church mission to the Philippines. In 2008 he played on the University of Utah water polo team and currently is on the Utah State University cycling team. Logan attended Salt Lake Community College and the University of Utah before coming to Utah State.
Logan was able to help coordinate concessions at the 2002 Olympic winter games in Salt Lake. Currently Logan works as a sales associate for Mobility Communications, Sports writer for the Statesman newspaper and is a campus representative for Tom’s shoes.
Logan’s interests included things that keep him active. He likes a lot of music and has a hard time deciding on a favorite. Imogen, Zepplin, Mozart and Coldplay are some of the band categories of music he is interested in. Dexter is one of his favorite TV shows. Some of Logan’s favorite movies include Triple X, Fast and the Furious, Chronicles of Riddick, The Pacifier and anything with Vin Diesel.
Logan is married to Kristen Wight Clifford. Looking at many photos it appears that Logan enjoys the outdoors a lot. He has many pictures cycling and playing soccer with friends and his wife. It appears in the photos that he Logan is a people person and looking to enjoy himself and the world around him. Logan has competed in local triathalons.
Most of the information I found was on facebook or wordpress. Relatives of Logan that I found include Sterling John Clifford, Rod R Clifford, Jayne B Clifford, Kathryn P Clifford, Emily Jane Clifford.
Monday, April 19, 2010
Tuesday, March 9, 2010
Final Press Release 4
March 1, 2010
For immediate release
Contact Information:
Jud Eades, CEO
3120 North Main No. Logan, UT 84341
Logan, Utah-- Advanced Restoration Services of Logan provided the local Community Abuse Prevention Services Agency with over $800 worth of free carpet cleaning. ARS teamed up with a group of university students to help provide this service for the local shelter. The students cleaned the exterior of the building, held a paper drive, and coordinated with ARS to get the carpets cleaned.
“We were pleased to help out a non-profit organization that does so much good for Logan and its residents,” said CEO Jud Eades. The company also recently donated 10 percent of all their carpet cleaning income from December to the child and family support center.
ARS is a full-disaster restoration company and has been determined to help people since 1985. The company provides complete, accurate itemized estimates, responds immediately to emergencies within the hour, and completes each job to the customer’s satisfaction.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
For immediate release
Contact Information:
Jud Eades, CEO
3120 North Main No. Logan, UT 84341
Office (435) 753-9600
Fax: (435) 753-9650
ARS helps out local CAPSA shelter
Local business volunteers services
Logan, Utah-- Advanced Restoration Services of Logan provided the local Community Abuse Prevention Services Agency with over $800 worth of free carpet cleaning. ARS teamed up with a group of university students to help provide this service for the local shelter. The students cleaned the exterior of the building, held a paper drive, and coordinated with ARS to get the carpets cleaned.
“We were pleased to help out a non-profit organization that does so much good for Logan and its residents,” said CEO Jud Eades. The company also recently donated 10 percent of all their carpet cleaning income from December to the child and family support center.
ARS is a full-disaster restoration company and has been determined to help people since 1985. The company provides complete, accurate itemized estimates, responds immediately to emergencies within the hour, and completes each job to the customer’s satisfaction.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
-END-
Thursday, March 4, 2010
Media Pitch Final
Cache Valley Area Investors Association
For immediate release
Contact Information:
President and Founder Preston Parker
Subject Line: Financial Independence is key for families
Financial Stability brings peace of mind
Dear Alison Baugh,
Increasing passive income above monthly expenses will help bring financial independence and more opportunity for growth.
“Understanding that making money through other means besides monthly paychecks will help individuals become financially independent,” said President Preston Parker. Most Americans go from paycheck to paycheck and struggle to make money. Many people are not happy when they have no reason not to be happy.
Alison, we feel that this information is important to the Herald Journal because many of the readers have big families who struggle with finances. We feel that this information would help readers financially and an article would catch the attention of Logan residents looking for financial stability.
The association teaches how to become financially independent through educational meetings and networking. The meetings are held at 7 p.m. every other Thursday at the Cache Chamber of Commerce on 160 N. Main St. The discussions are member driven. Members come from all walks of life from seasoned investors to university students trying to learn more.
“We believe people should be able to spend their time doing something they love, not just a job that provides an income,” said Parker. The club is dedicated to this goal and helping others achieve it.
The Cache Valley Area Investors Association was created in August of 2007. Being financially independent has been taught in books such as Robert Kiyosaki’s “Rich Dad, Poor Dad” and Ayn Rand’s “Atlas Shrugged”.
Call Tyler Newbold at 801-691-4378 so that we can talk about an article idea. We can also set up an interview with Preston Parker for more information regarding CVAIA.
-END-
Tuesday, March 2, 2010
Draft Media Pitch
Cache Valley Area Investors Association
For immediate release:
Contact Information:
President and Founder Preston Parker
preston@cvaia.com
Subject Line: Financial Independence is key for families
Financial Stability brings peace of mind
Dear Alison Baugh,
Getting passive income above monthly expenses will help bring financial independence and more opportunity for growth.
“Understanding that making money through other means besides monthly paychecks will help individuals become financially independent,” said President Preston Parker. Most Americans go from paycheck to paycheck and struggle to make money. Many people are not happy when they have no reason not to be happy.
Alison, we feel that this information is important to the Herald Journal because many of the readers have big families who struggle with finances. We feel that this information would help readers financially and an article would catch the attention of Logan residents looking for financial stability.
The association teaches how to become financially independent through educational meetings and networking. The meetings are held at 7 p.m. every other Thursday at the Cache Chamber of Commerce on 160 N. Main St. The discussions are member driven. The use of coupons is the topic of discussion for this week. Members come from all walks of life from seasoned investors to university students trying to learn more.
“We believe people should be able to spend their time doing something they love, not just a job that provides an income,” said Parker. The club is dedicated to this goal and helping others achieve it.
The Cache Valley Area Investors Association was created in August of 2007. Being financially independent has been taught in books such as Robert Kiyosaki’s “Rich Dad, Poor Dad” and Ayn Rand’s “Atlas Shrugged”.
Call Tyler Newbold at 801-691-4378 so that we can talk about an article idea. We can also set up an interview with Preston Parker for more information regarding CVAIA.
-END-
Draft Press Release 4
March 1, 2010
For immediate release
Contact Information:
Logan, Utah-- Advanced Restoration Services of Logan provided the local Community Abuse Prevention Services Agency with over $800 worth of free carpet cleaning. ARS teamed up with a group of university students to help provide this service for the local shelter.
“We were pleased to help out a non-profit organization that does so much good for Logan and its residents,” said CEO Jud Eades. The company also recently donated 10 percent of all their carpet cleaning income from December to the child and family support center.
ARS is a full-disaster restoration company and has been determined to help people since 1985. The company provides complete, accurate itemized estimates, responds immediately to emergencies within the hour, and completes each job to the customer’s satisfaction.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
For immediate release
Contact Information:
Jud Eades, CEO
3120 North Main No. Logan, UT 84341
Office: (435) 753-9600 Fax: (435) 753-9650
ARS helps out local CAPSA shelter
Local business volunteers services
Logan, Utah-- Advanced Restoration Services of Logan provided the local Community Abuse Prevention Services Agency with over $800 worth of free carpet cleaning. ARS teamed up with a group of university students to help provide this service for the local shelter.
“We were pleased to help out a non-profit organization that does so much good for Logan and its residents,” said CEO Jud Eades. The company also recently donated 10 percent of all their carpet cleaning income from December to the child and family support center.
ARS is a full-disaster restoration company and has been determined to help people since 1985. The company provides complete, accurate itemized estimates, responds immediately to emergencies within the hour, and completes each job to the customer’s satisfaction.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
-END-
Sunday, February 21, 2010
Final Press Release 3: Cause Promotion
Cache Valley Area Investors Association
February 17, 2010
For immediate release
Contact Information:
President and Founder Preston Parker
preston@cvaia.com
Financial Independence
Stability brings peace of mind
Logan, Utah- Getting passive income above monthly expenses will help bring financial independence and more opportunity for growth.
“Understanding that making money through other means besides monthly paychecks will help individuals become financially independent,” said President Preston Parker. Most Americans go from paycheck to paycheck and struggle to make money. Many people are not happy when they have no reason not to be happy.
The association teaches how to become financially independent through educational meetings and networking. The meetings are held at 7 p.m. every other Thursday at the Cache Chamber of Commerce on 160 N. Main St. The discussions are member driven. The use of coupons is the topic of discussion for this week. Members come from all walks of life from seasoned investors to university students trying to learn more.
“We believe people should be able to spend their time doing something they love, not just a job that provides an income,” said Parker. The club is dedicated to this goal and helping others achieve it.
The Cache Valley Area Investors Association was created in August of 2007. Being financially independent has been taught in books such as Robert Kiyosaki’s “Rich Dad, Poor Dad” and Ayn Rand’s “Atlas Shrugged”.
For more information please contact public relations director Tyler Newbold at 801-987-9989 or slamdunkty@hotmail.com .
-END-
Wednesday, February 17, 2010
Draft press release 3: Cause promotion
Cache Valley Area Investors Association
February 17, 2010
For immediate release
Contact Information:
President and Founder Preston Parker
Financial Independence
Stability brings peace of mind
Logan, Utah- Getting passive income above monthly expenses will help bring financial independence and more opportunity for growth .
“Understanding that making money through other means besides monthly paychecks will help individuals become financially independent,” said President Preston Parker. Most Americans go from paycheck to paycheck and struggle to make money. Many people are not happy when they have no reason not to be happy.
Monday, February 15, 2010
Final Press release 2
February 9, 2010
For immediate release
Contact Information:
James E. Muellenbach III, President
Burger Planet
1456 North Burger Ave.
Logan, Utah 84341
801-567-4534
Logan, Utah – Jayne Petersen has been hired by Burger Planet to promote the new healthy eating options provided by the company. The company now offers a variety of gourmet salads and fruit packages.
For immediate release
Contact Information:
James E. Muellenbach III, President
Burger Planet
1456 North Burger Ave.
Logan, Utah 84341
801-567-4534
Burger Planet to provide healthy options
New options for customers
Petersen, a fitness and health guru, helped talk show host Opal Whitcomb lose 75 pounds and helped many other women stay fit during her career. “I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,” said company president James E. Muellenbach III.
Jayne Petersen and Burger Planet mascot Corny the Clown will team up in advertisements and in health appearances at restaurants and shopping malls around the country. In addition to the appearances, Petersen will work with chefs to make sure that food options are as healthy as possible. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Jayne Petersen.
Burger Planet is open 24 hours a day, six days a week. The restaurant is closed on Sundays.
Burger Planet has served 52 billion customers and counting. There are 8,921 franchises in all states and 17 countries. Burger Planet employs 48,272 people. The company was founded in 1934 and his headquartered in Gary, Indiana.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
-END-
Tuesday, February 9, 2010
Draft Press Release 2
February 9, 2010
For immediate release
Contact Information:
James E. Muellenbach III, President
Burger Planet
1456 North Burger Ave.
Logan, Utah 84341
801-567-4534
Burger Planet to provide healthy options
New options for customers
Logan, Utah – Jayne Petersen has been hired by Burger Planet to promote new healthy eating options provided by the company. The company now offers a variety of gourmet salads and fruit packages. Petersen, a fitness and health guru, helped talk show host Opal Whitcomb lose 75 pounds and has helped many women stay fit during her career.
“I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,”said company president James E. Muellenbach III.
Jayne Petersen and Burger Planet mascot Corny the Clown will team up in advertisements and in health appearances at restaurants and shopping malls around the country. In addition to the appearances, Petersen will work with chefs to make sure that food options are as healthy as possible. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Jayne Petersen.
Burger Planet is open 24 hours a day, six days a week. The restaurant is closed on Sundays.
Burger Planet has served 52 billion customers and counting. There are 8,921 franchises in all states and 17 countries. Burger Planet employs 48,272 people. The company was founded in 1934 and his headquartered in Gary, Indiana.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
-END-
Sunday, January 31, 2010
Final Press Release
January 27, 2010
For immediate release
Contact information:
Preston Parker, President
Social Media Club of Cache Valley
851 N. Main. ST., Logan UT 84321
661-772-7537
Preston Parker, President
Social Media Club of Cache Valley
851 N. Main. ST., Logan UT 84321
661-772-7537
The Social Media Club of Cache Valley
New Social media club in Logan
Logan, Utah -- The Social Media Club of Cache Valley is a new club here in Logan dedicated to understanding and learning more about social media and its benefits. The club is designed so that individuals involved in social media may meet and learn together.
“Between forty and sixty members show up on a regular basis and we are always looking for more people to come and share their thoughts about social media,” said Club President Preston Parker.
The Cache Valley club is a chapter of the national organization headquartered in San Francisco, Calif. The club is dedicated to understanding the benefits of social media. The goals of the club are to expand media literacy, share lessons learned among practitioners, encourage adoption of industry standards and promote ethical practices through discussion and action. Seven men founded the Cache Valley chapter which began in August 2009 with Parker appointed as president. The Salt Lake City chapter which began in January 2009 became the catalyst for the new Cache Valley club. The club wants to become a non-profit organization. The long term goal of the club is to put on a social media conference. The club’s website is http://www.smccv.com/.
The club meets on the second Tuesday of every month at Borders from 6:30-8:30pm. The meetings are open to anyone who is interested in social media.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
-End-
Wednesday, January 27, 2010
Press Release draft
January 27, 2010
For immediate release
Contact information:
Preston Parker, President
Social Media Club of Cache Valley
851 N. Main. ST., Logan UT 84321
661-772-7537
The Social Media Club of Cache Valley
New Social media club in Logan
New Social media club in Logan
Logan, Utah -- The Social Media Club of Cache Valley is a new club here in Logan dedicated to understanding and learning more about social media and its benefits. The club is designed so that individuals involved in social media may meet and learn together.
“Between forty and sixty members show up on a regular basis and we are always looking for more people to come and share their thoughts about social media,” said Club President Preston Parker.
Wednesday, January 20, 2010
United's PR struggles
Dave Carroll and United Airlines
Tyler Newbold
Dave Carroll became famous with his ‘United Breaks guitars’ youtube video. Carroll, a musician from Canada had his guitar broken by United Airlines workers and United has felt the pain from it. Carroll who posted a youtube video about how his $3500 Taylor Guitar was broken and has cost the company an estimated $180 million.
Dave Carroll did the right thing by trying to get compensation for his broken guitar. They had been careless with a very expensive guitar the situation needs to be addressed. Dave tried numerous times with different parts of United company to receive compensation with no success. Finally, a United worker named Ms. Irlweg told Carroll that they would not be responsible for the matter and that it would be the last email on the subject. Carroll calmly told the woman that he was going to put three videos on youtube about his experience with United. Carroll could not of imagined how well his videos would do. They have spread like wildfire on youtube and all throughout the social media websites. With so many people talking about the issue it has hurt the image of United and has cost them dearly. Carroll clearly did the correct thing by trying to get compensation for his broken guitar. Not getting anything from them has turned out to be a blessing in disguise as Carroll’s videos have boosted his popularity and has provided him with more money than he ever wanted from United.
It would have been a lot better for United to pay Carroll for his damaged guitar and been done with it. With so much information out there and social media everywhere, PR workers must be smart and understand that nothing will get unnoticed. If a company does something wrong it needs to take care of it quickly or else it could turn out as bad for them as it did for United. This example also shows us how fast information on social media can travel. It is hard to predict but when something goes BIG on a social media site then it really goes BIG.
United clearly did the wrong thing by not helping Dave Carroll and thinking that his story would just pass by and not affect them much. They paid the price for that mistake and many companies can learn from United by keeping customer service at the top of their priority list. Once United realized they were losing lots of money they offered to pay Carroll. Carroll declined the money and asked them to give it to a charity. United donated $3000 to the Thelonius Monk Institute of Jazz for music education for kids which is something United had to do. The damage had already been done and United is desperately trying to improve its image.
With so many social media outlets it is important for companies to understand how to react to customers and treat them in a way that the social media can benefit them. Social media can be a benefit to companies that use them properly and communicate to their publics through them. Its important to understand that everyone has a say through social media and that mistreating one person can turn into a PR nightmare if not handled in the proper way. Companies need to embrace the social media and figure out how they can best use them to their advantage.
Tyler Newbold
Dave Carroll became famous with his ‘United Breaks guitars’ youtube video. Carroll, a musician from Canada had his guitar broken by United Airlines workers and United has felt the pain from it. Carroll who posted a youtube video about how his $3500 Taylor Guitar was broken and has cost the company an estimated $180 million.
Dave Carroll did the right thing by trying to get compensation for his broken guitar. They had been careless with a very expensive guitar the situation needs to be addressed. Dave tried numerous times with different parts of United company to receive compensation with no success. Finally, a United worker named Ms. Irlweg told Carroll that they would not be responsible for the matter and that it would be the last email on the subject. Carroll calmly told the woman that he was going to put three videos on youtube about his experience with United. Carroll could not of imagined how well his videos would do. They have spread like wildfire on youtube and all throughout the social media websites. With so many people talking about the issue it has hurt the image of United and has cost them dearly. Carroll clearly did the correct thing by trying to get compensation for his broken guitar. Not getting anything from them has turned out to be a blessing in disguise as Carroll’s videos have boosted his popularity and has provided him with more money than he ever wanted from United.
It would have been a lot better for United to pay Carroll for his damaged guitar and been done with it. With so much information out there and social media everywhere, PR workers must be smart and understand that nothing will get unnoticed. If a company does something wrong it needs to take care of it quickly or else it could turn out as bad for them as it did for United. This example also shows us how fast information on social media can travel. It is hard to predict but when something goes BIG on a social media site then it really goes BIG.
United clearly did the wrong thing by not helping Dave Carroll and thinking that his story would just pass by and not affect them much. They paid the price for that mistake and many companies can learn from United by keeping customer service at the top of their priority list. Once United realized they were losing lots of money they offered to pay Carroll. Carroll declined the money and asked them to give it to a charity. United donated $3000 to the Thelonius Monk Institute of Jazz for music education for kids which is something United had to do. The damage had already been done and United is desperately trying to improve its image.
With so many social media outlets it is important for companies to understand how to react to customers and treat them in a way that the social media can benefit them. Social media can be a benefit to companies that use them properly and communicate to their publics through them. Its important to understand that everyone has a say through social media and that mistreating one person can turn into a PR nightmare if not handled in the proper way. Companies need to embrace the social media and figure out how they can best use them to their advantage.
Thursday, January 14, 2010
Public Relations
1507 North 540 West Apt#104
Logan, Utah 84341
January 14, 2010
Dear Jason Newbold,
Public Relations is a very neat industry in which a lot is involved. In my personal definition it is the practice of communicating to the public to help create a positive image of a company, person or an idea. I love the idea of working in PR because you are able to be involved with the public in developing an image the public will like and respect. The PRSA official statement from its website says that Public Relations “helps an organization and its publics adapt mutually to each other.” I would love to work for a sports equipment company like Nike or for a university athletic department. Working in PR for and athletic department would be fun because I would be able to send press releases and work with the media to get recognition to the athletic programs. I would be able to be creative in thinking of ways to relate to the public of the positive image of the athletic programs of the university I would work for.
Public Relations workers are important during crisis management of a company, organization or even a person. For example, Public relations specialists for a celebrity like Micheal Vick must uncover ideas that will help him improve his image after being released from prison after he had served his sentence for federal dog fighting charges.
We are all human beings and whether we know it or not we have perceptions of how we think of things. Public Relations specialists attempt to manage your and my perceptions of things so they can get us to act in a way that they would like. PR specialists working for Micheal Vick might develop messages so that more companies will see him as a marketable person even though he has had a troubled past. I hope this letter helps you understand a little more about what Public Relations is and how it is a factor in our perceptions of organizations and people.
Sincerely,
Tyler Newbold
Logan, Utah 84341
January 14, 2010
Dear Jason Newbold,
Public Relations is a very neat industry in which a lot is involved. In my personal definition it is the practice of communicating to the public to help create a positive image of a company, person or an idea. I love the idea of working in PR because you are able to be involved with the public in developing an image the public will like and respect. The PRSA official statement from its website says that Public Relations “helps an organization and its publics adapt mutually to each other.” I would love to work for a sports equipment company like Nike or for a university athletic department. Working in PR for and athletic department would be fun because I would be able to send press releases and work with the media to get recognition to the athletic programs. I would be able to be creative in thinking of ways to relate to the public of the positive image of the athletic programs of the university I would work for.
Public Relations workers are important during crisis management of a company, organization or even a person. For example, Public relations specialists for a celebrity like Micheal Vick must uncover ideas that will help him improve his image after being released from prison after he had served his sentence for federal dog fighting charges.
We are all human beings and whether we know it or not we have perceptions of how we think of things. Public Relations specialists attempt to manage your and my perceptions of things so they can get us to act in a way that they would like. PR specialists working for Micheal Vick might develop messages so that more companies will see him as a marketable person even though he has had a troubled past. I hope this letter helps you understand a little more about what Public Relations is and how it is a factor in our perceptions of organizations and people.
Sincerely,
Tyler Newbold
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