Public Relations

1507 North 540 West Apt#104
Logan, Utah 84341
January 14, 2010

Dear Jason Newbold,

Public Relations is a very neat industry in which a lot is involved. In my personal definition it is the practice of communicating to the public to help create a positive image of a company, person or an idea. I love the idea of working in PR because you are able to be involved with the public in developing an image the public will like and respect. The PRSA official statement from its website says that Public Relations “helps an organization and its publics adapt mutually to each other.” I would love to work for a sports equipment company like Nike or for a university athletic department. Working in PR for and athletic department would be fun because I would be able to send press releases and work with the media to get recognition to the athletic programs. I would be able to be creative in thinking of ways to relate to the public of the positive image of the athletic programs of the university I would work for.

Public Relations workers are important during crisis management of a company, organization or even a person. For example, Public relations specialists for a celebrity like Micheal Vick must uncover ideas that will help him improve his image after being released from prison after he had served his sentence for federal dog fighting charges.

We are all human beings and whether we know it or not we have perceptions of how we think of things. Public Relations specialists attempt to manage your and my perceptions of things so they can get us to act in a way that they would like. PR specialists working for Micheal Vick might develop messages so that more companies will see him as a marketable person even though he has had a troubled past. I hope this letter helps you understand a little more about what Public Relations is and how it is a factor in our perceptions of organizations and people.
Sincerely,

Tyler Newbold