Enlyten is a company that specializes is quick dissolving strips that help athletes in different areas to prepare for an athletic event. For example one of enlyten's strips consists of a perfect mix of melatonin and theanine designed to help aid mental and physical stress and help and to aid in sleep. Just recently Enlyten announced that Shaquille O'neal as the official Enlyten spokesperson. O'neal uses the Enlyten product and is a advocate of the product. I believe this is a brilliant thing for the Enlyten company because of Shaq's charisma. Shaq is one of the best entertainers in the NBA and a tremendous athlete. Enlyten is a new company and has grown tremendously in the last few months. The company has plans to go global and the addition of Shaq is a huge catalyst to the fast growing company. It was brilliant on the part of Enlyten to get O'neal on board as this company continues to grow in the tough market.