With the global economy on the downturn, stress and anxiety levels are on the upswing. Experts know and I know for a fact that exercise is a huge positive when stressed. Whenever i am stressed or feeling anxious and tight, the best thing for me to do is to go for a run or play some basketball. Exercising seems to have a cleansing effect on the mind as we get to let go of our problems for a minute and are able to focus and burn some of that built up anxiousness. Planet Fitness clubs are making things easier during these times as they are now offering a $1 sign up fee and $10 monthly after that. Its amazing how a company like Planet Fitness uses such a terrible time in the nation's economy as a driver for a new promotion. A PR specialist must think outside the box sometimes and think about how even bad things happening around us can help us promote or get new ideas out on the market to help boost the company.