February 9, 2010
For immediate release
Contact Information:
James E. Muellenbach III, President
Burger Planet
1456 North Burger Ave.
Logan, Utah 84341
801-567-4534
Burger Planet to provide healthy options
New options for customers
Logan, Utah – Jayne Petersen has been hired by Burger Planet to promote new healthy eating options provided by the company. The company now offers a variety of gourmet salads and fruit packages. Petersen, a fitness and health guru, helped talk show host Opal Whitcomb lose 75 pounds and has helped many women stay fit during her career.
“I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles,”said company president James E. Muellenbach III.
Jayne Petersen and Burger Planet mascot Corny the Clown will team up in advertisements and in health appearances at restaurants and shopping malls around the country. In addition to the appearances, Petersen will work with chefs to make sure that food options are as healthy as possible. "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson,” said Jayne Petersen.
Burger Planet is open 24 hours a day, six days a week. The restaurant is closed on Sundays.
Burger Planet has served 52 billion customers and counting. There are 8,921 franchises in all states and 17 countries. Burger Planet employs 48,272 people. The company was founded in 1934 and his headquartered in Gary, Indiana.
For more information, please contact public relations director Tyler Newbold at 801-637-8818 or email at ty.newbo@aggiemail.usu.edu.
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I think that this is a really well written press release. I like the information you chose to include and the quotes. The boiler plate is also well done. My only suggestion would be to focus more on the new menu items in the lead and less on Jayne Petersen. Maybe you could put the first sentence in the second paragraph at the begining. Good job though!
ReplyDeleteI liked your press release and think that the information you put into it was very good. Maybe try waiting to talk about Jayne Peterson in the second paragraph. Good job.
ReplyDeleteExcellent release. Apart from a few grammar errors I think your lede could use a little work. But over all well done.
ReplyDelete